MoodBoard and Creative Paper

Creative Brief

Professor: MaeLin Levine

Branding: Branding You

Project Name: Destine Isaac

BACKGROUND:

I am the client and I am looking to brand my  graphic design self. I am working in the graphic design field with an emphasis on my illustration skills. I have a strength of creativity and bubbling personality. I have a weakness of procrastination and self doubt within myself.

OVERVIEW:

I am creating a logo, blog, stationary, business card and a branding identity for the future.The moodboard will lead us in the right direction. Creating these things will help secure a style and personality to my work that future employers will appreciate.

DRIVERS:

Securing a smooth entrance into a bachelor degree program, becoming employed and being able to have a brand for myself. I am not sure how to put thoughts and feelings into the  branding of myself.

AUDIENCE:  

The audience is future employers and potential supporters. We want them to feel my personality and get a sense of my personal style. To feel as if they know me when I walk through the  door. Showing a wide range of talents and amazing illustrations will help the clients see me as a valuable asset.

COMPETITORS:

Other graphic illustrations designer. I come up with creative fun solutions and I am able to work with a team of people. I have a bit of knowledge in most fields and I am always eager to learn more about things.

TONE:

We should give a soft tone with pastel colors.I want to communicate through my illustrations a sense of peace and vivid colors. Dazzling, Strong, Alive, ambitious, zealous, delightful and faithful will all be listing.

MESSAGES:

I am  a young designer with interest in illustration as well as comic book field. I am eager to work and grow to become the best designer I can,

VISUALS:

Check moodboard: I really like handwritten type modifying them into different things. I love using vivid colors or pastel colors in my designs. I draw almost everyday and I can integrate them into different things. Illustration makes sense for my project.

PROJECT DETAILS:

I am creating a logo for my personal use. Working on putting a design blog together and maintaining a media presents, creating stationary for my  resume as well as business card and a branding identity.